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How It All Began
In 1996, Sales OverDrive CEO Bob Howard had a vision to transform the effectiveness of business-to-business sales organizations through the development of superior go-to-market strategies and a radically different form of dialogue with potential clients. This vision resulted in the launch of the firm GTM Logic, and the development of scores of separate processes and hundreds of sales and marketing tools which collectively are known as the OverDrive Sales Methodology™.
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1996 |
GTM Logic is born and a major engagement with Big 4 International Consulting firm is inked. |
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1997 |
The firm expands significantly into several cities in the United States, launches several professional services engagements and expands into the Technology vertical. |
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1998 |
The firm expands into Canada and Latin America. An increasing number of engagements are undertaken in new verticals including e-Commerce and Human Capital. Capabilities are expanded to include Lead Generation and Recruiting. |
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1999 |
The firm expands U.S.-based and Canadian-based operations and expands into Education. |
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2000 |
GTM Logic has a name change to SalesLogic, acquires the assets of two other sales consultancies, and executes its first full-spectrum sales and marketing outsourcings. |
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2001 |
SalesLogic completes the insourcing of Recruiting and Lead Generation and executes its first European engagements. |
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2002 |
Firm expands into Supply Chain, Transportation, E-learning and the Energy verticals. |
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2003 |
SalesLogic strips the Girl and Boys Town engagement from Kenexa and reduces GBT expense by two-thirds, while dramatically increasing revenue.
Firm centralizes its recruiting and Contact Center operations in Dallas. |
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2004 |
Firm expands its relationships with investor-backed organizations and strikes an alliance with Tatum, CIO Partners. |
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2005 |
Firm continues its expansion into Europe and Asia, Opens new Dallas corporate offices and Contact Center. |
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2006 |
In order to capitalize on the global sales outsourcing opportunities, Bob Howard forms Sales OverDrive.
Sales OverDrive opens offices in Austin, Houston, Cologne, Germany, Mexico City and Toronto. |
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2007 |
Sales OverDrive establishes operations in Asia and opens Contact Center operations in Manila. |
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2008 |
The Firm expands Contact Center operations and recruiting, and adds Human Capital Partner, Bob Panico. |
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2009 |
OverDrive expands manufacturing, retail, and technology verticals, adds Technology Partner Cole Whitney, and expands US-based contact center operations. |
