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Company History
Executive Profiles
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Company History
HOW IT ALL BEGAN

In 1996, Sales OverDrive® CEO Bob Howard had a vision to transform the effectiveness of business-to-business sales organizations through the development of superior go-to-market strategies and a radically different form of dialogue with potential clients. This vision resulted in the launch of the firm GTM Logic, and the development of scores of separate processes and hundreds of sales and marketing tools which collectively are known as the OverDrive® Sales Methodology.
1996 GTM Logic is born with agreement for major KPMG Peat Marwick engagement.
1997 The firm expands significantly into several cities in the United States.
The firm initiates several professional services engagements and expands into the Technology vertical.
1998

The firm expands into Canada and Latin America.
It expands work into industry verticals including e-Commerce and Human Capital.
Capabilities expanded to include Lead Generation and Recruiting
1999 The firm expands U.S.-based and Canadian-based staff and operations and expands into Education.
2000 GTM Logic changes name to SalesLogic, acquires the assets of two other sales consultancies, and executes its first full-spectrum sales and marketing outsourcings.
2001 SalesLogic completes the insourcing of Recruiting and Lead Generation and completes agreements for its first European engagements.
2002 Firm expands into Supply Chain, Transportation, E-learning and Energy verticals.
2003 SalesLogic strips Girl and Boys Town engagement from Kenexa and reduces its staff two-thirds, while dramatically increasing revenue.
Firm centralizes its recruiting and Contact Center operations.
2004 Firm dramatically expands its relationships with investor-backed organizations and strikes an alliance with Tatum, CIO Partners.
2005 Firm continues its expansion into international markets in Europe and Asia, Opens new Dallas corporate offices and Contact Center.
2006

In order to capitalize on the global sales outsourcing opportunities, Bob Howard forms Sales OverDrive, and acquires the intellectual property and certain other assets of SalesLogic.

Sales OverDrive opens offices in Austin, Houston, Cologne, Germany, Mexico City and Toronto.
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